2024 Christmas Advert. The series includes three 60 second ads and nine 30 second ads, linking to customers’ christmas food shopping patterns, reaching them at key christmas food moments. Walkers has just released their christmas advert in which they showcase their varieties of crisps that are ‘actually made for sharing’.

Retail week asked a consumer focus group from differing demographics across the country to give a retrospective overview of their favourite christmas adverts from 2022. Featuring real rnli lifesavers, this christmas ad tells a very different kind of bedtime story.